Social media has evolved, and website analytics frequently play a key role in social media analysis.
Google Analytics data integrated into social data
With Zuum, Google Analytics data is not just presented, but integrated in a context that adds dimension and clarity.
Map spikes in social metrics to spikes in website activity
Know what they posted during spikes and surges in their fan counts. View their most effective campaigns from multi-chart angles to understand what they did and how it worked. Compare their activities to yours for differences and similarities.
Determine ROI with Goal and Ecommerce conversion analysis
Analyze transactions and revenues trends for any time period.
Know when and where your social activities and interactions are happening
Find new pockets of activity and influencers in places you might not be familiar with.