Gain insight into how your own content performs
Zuum’s Posts Analyzer tools for Facebook and Twitter enable you to evaluate any group of posts by any data point the networks offer. Using post tagging, it gives you unequaled precision in measuring your content’s performance.
Zuum’s Campaign Analyzer tool will give you new understanding for how your competitor’s posts and campaigns perform. Understanding content and performance trends of competitor campaigns helps you rapidly grasp what works and what doesn’t in your industry. Here's a brief video of how simply Campaign Analyzer works.
Learn what motivates fans to get involved
Zuum’s Community Buzz tool ranks the topics fans discuss, charting whether each topic is increasing or decreasing in popularity. For your fans or your competitors’. One more click shows you all the fan posts on any topic, and how much impact each had.