Are tech companies responsible for negative outcomes?

Zuum president Doug Schumacher provides commentary on whether technology companies need to take responsibility for the unintended consequences of their activities.

CIO – January 23rd, 2017

LinkedIn takes to TV with ‘moon shot’ ad

Zuum president Doug Schumacher provides commentary on LinkedIn’s new TV campaign and how it’s message reflects on the B2B social media network.

CIO – March 1st, 2016

The Social Media Analytics Compass: What and How to Measure

Zuum is featured as one of the key tools available for analyzing social media performance.

RazorSocial – Feb 18th, 2016

4 Things You Can Learn About Your Competitors On Facebook

“Savvy marketers have always used their competitors’ activities as a way of building up industry intelligence. By analyzing even a few of your competitors, in a year’s time you’ll be privy to significantly more information about engagement levels, brand positionings, and audience preferences than if you were to scour only your own company’s activities.”

iMedia Connection – October 27th, 2015

7 Services That Will Help You Grow Your Business With Influencers

Zuum culls the social media landscape to provide intelligence on what influencers and networks will be the most effective for your needs given what others are saying and doing online. This tool helps you assess growth rates and engagement on various networks, which can help you create the most effective connections. This app also helps you see what the competition is doing and saying as well as how it is being received, which further hones in on what you need to do to connect with influencers.”

Inc Magazine – October 2nd, 2015

15 Types of Facebook Apps to Enhance Your Facebook Page

Social Media Examiner – March 2nd, 2015

Instagram = Engagement … For Now

“Another example in the CPG space is on display in a recent social media analysis by Zuum. Their report highlights that Oreo’s 184,000 Instagram followers generate more engagement than their 37 million Facebook fans.”
iMedia Connection – August 27th, 2014

Promoted Post Analytics Can Help Brands Zuum Past the Competition

“Social media analytics tool Zuum now allows brands on Facebook to determine when their competitors are “significantly” promoting posts on the social network, and the impact of that promotion on their engagement levels.”
Adweek – Aug 5th, 2014

Instagram the New Destination for Engaged Digital Beauty Marketing?

“The report looks at how consumers’ digital activity compares between Facebook and Instagram, as well as what brands are doing to help ensure their marketing is a success on Instagram.”
GCI Magazine – May 30th, 2014

7 Multi-Platform Social Media Analytics Tools

“Good detailed analytics that is very easy to use.”
RazorSocial – November 25th, 2013

Inauthentic Twitter Followers, Fake Likes and False Hits

“Instead of quantity, brands should focus on quality of the followers, says Doug Schumacher of Zuum, a Facebook strategy tool.”
The Content Strategist – September 19th, 2012

How to Use the Crowd to Drive a Content Marketing Campaign

“The need for good, engaging content is only going to accelerate for brands, and by involving the fans, brands can not only generate a lot of brand assets at low cost, but also give credit to some of their most influential influentials,” says Doug Schumacher, co-founder of Zuum, a Facebook content and strategy tool. “There will continue to be much brand-generated content, but clearly there’s a large role for the community to play as well.”
The Content Strategist July 19th, 2012

HootSuite Kicks Off International Expansion, Swoops Into London, Looking To Hire 50 By 2013

“HootSuite made its name with software that enterprises use to monitor and engage on big social networks like Facebook, Twitter and LinkedIn. But more recently it has been expanding the number of other social networks that it covers in its service. In June it added […] engagement app Zuum to its dashboard.”
Tech Crunch – July 17th, 2012

Why every office needs a decent camera

Zuum’s study on Facebook sharing was cited along with a quote from Doug Schumacher.

The Next Web – July 15th, 2012

HootSuite Adds Instagram to its App Directory

“HootSuite also now supports presentation-sharing platform SlideShare, document-sharing app edocr and engagement app Zuum.
Mashable June 28th, 2012

Nissan Looks to Facebook to Help Launch Five New Models

“Zuum, an internet venture that tracks Facebook engagement for restaurant, travel and automotive companies, found that Nissan had the highest consumer-engagement percentage on its brand page of any automaker.”
AdAge – June 26th, 2012

Zuum updates Facebook strategy tool to provide more insight on page content, competitor performance

“As marketers begin to focus more on content and engagement than building large fan bases, features like Zuum provides are increasingly valuable.”
Inside Facebook – May 3rd, 2012