As more and more marketing dollars pour into Facebook, it only makes sense that there will be increasing curiosity and scrutiny in how brand pages work to influence readers.
With Facebook’s recent announcements, it’s clear they’re ushering businesses into a content marketing world. And in that world, knowing what type of content is most effective is paramount.
We’ve taken a look at some numbers around Facebook content and what kind is the most shared. We’ve found an interesting correlation: Video and photo posts are far more likely to be shared than status updates or links.
The following report delves into how significantly this is happening, explores specific examples of what’s being shared most, and looks at possible factors causing the trend.