Instagram is exploding. Projected 15% growth this year, compared to 3% for social media overall.

In hitting 400 million users, it just surpassed Twitter and is growing faster than Facebook did after 5 years. For many brands, Instagram is now their 2nd most important network.

For the travel industry — which relies heavily on beautiful imagery of unique places — the impact of Instagram is even greater.

So let’s take a closer look at the activities, and what brands are doing to drive engagement and site visitors.

Outline of Report Contents

  1. Industry benchmarks: Fan growth, posting volume, engagement rates and levels.
  2. Top posting themes: Leading topics used by industry overall, as well as top brands.
  3. Top campaigns and posts: Breakdown of top content with performance overview, posting calendars, and key topics.
  4. Driving website traffic: Challenges and solutions.
  5. Summary of Trends