Instagram is exploding. Projected 15% growth this year, compared to 3% for social media overall.
In hitting 400 million users, it just surpassed Twitter and is growing faster than Facebook did after 5 years. For many brands, Instagram is now their 2nd most important network.
For the travel industry — which relies heavily on beautiful imagery of unique places — the impact of Instagram is even greater.
So let’s take a closer look at the activities, and what brands are doing to drive engagement and site visitors.
Outline of Report Contents
- Industry benchmarks: Fan growth, posting volume, engagement rates and levels.
- Top posting themes: Leading topics used by industry overall, as well as top brands.
- Top campaigns and posts: Breakdown of top content with performance overview, posting calendars, and key topics.
- Driving website traffic: Challenges and solutions.
- Summary of Trends