This report delivers a broad view of social media community sizes and growth rates across 9 industries and 73 brands. The average industry Facebook page fan count ranges from around 700,000 in several industries, to 25 million in the soft drink category.

While community size and growth rate aren’t to be focused on at the risk of lowering engagement, social media fans are still undeniably valuable. This report can give you a good sense of the community benchmarks across a diverse set of industries.


  • Instagram continues to be the social media network with the highest overall growth rates
  • The single highest brand social media fan count is Coca-cola’s Facebook page: 94 million
  • In the Luxury Fashion industry, every brand has an Instagram account with more than 1 million fans.

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