In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top children’s hospitals in the US. We’ll analyze 9 category leaders: St. Jude Children’s Research Hospital, Boston Children’s Hospital, Nationwide Children’s Hospital, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh at UPMC, Cook Children’s, Dayton Children’s Hospital, Akron Children’s Hospital, UH Rainbow Babies and Children.


  • The largest network account among all these brands is St. Jude Children’s Research Hospital’s Facebook account with 1.8 million fans.
  • Instagram is the fastest growing network, averaging just over a 9% increase.
  • Facebook is the dominant network for engagement.