The January edition of our Social Intel report on monthly Facebook fan growth rate averages.

(You can download a PDF of the report here)

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Here are some highlights from this month’s report:

  • 16 of 58 Facebook pages in this report lost fans in 2017. That’s 27% of the pages.
  • 3 of the 7 industries we analyzed had negative average fan growth.
  • Despite a number of pages losing fans, largest fan loss for any single page is .13% (Twix – Snack Foods)
  • The Luxury Fashion category has the second highest industry average fan counts, and every page experienced positive fan growth for January.
  • Page with highest fan growth rate in this report is Texas Tourism (1.86%)
  • Fan counts for pages in this report range from a low of 36,648 (UH Rainbow Hospital) to a high of 43,121,340 (Oreo)

Fan Growth By Industry

This report will help you understand how fan growth compares across different brands and different industries. To give you a better idea of how robustly your Facebook community is growing, and what your expectations should be.

Here’s a breakout by category of which industries are gaining or losing fans as a collective average.

Zuum-SocialIntel-Industries-201801

Brands by Category

Below is a list of all the brands in this report, by category.

Tourism
Texas State Board of Tourism
Visit Florida
Visit Colorado
Visit California
Explore Georgia
Pure Michigan
I Love New York
Hawaii

Hospitals
Akron Children’s Hospital
Cook Children’s
Children’s Hospital of Pittsburgh
UH Rainbow Hospital
Children’s Hospital of Philadelphia
Nationwide Children’s Hospital
St Jude’s Children’s Research Hospital
Dayton Children’s Hospital
Boston Children’s Hospital

Consumer Electronics
Visio
Pioneer
Bose
Canon
Philips
HP
Sony
GoPro
Panasonic
Nokia
Samsung US

Luxury Fashion
Channel
Louis Vuitton
Versace
Calvin Klein
Marc Jacobs
Gucci
Dior
Giorgio Armani
Burberry
Dolce & Garbanna

Pet Food
Wellness Natural
Purina One
Natural Balance
Eukanuba
Iams
Beggin’
Pedigree
Alpo

Snack Foods
Butterfinger
Reese’s
Starburst
Skittles
Snickers
Twix

Soft Drinks
Pepsi
Mountain Dew
Sprite
Coca-Cola
Dr Pepper

This report can be viewed online, or downloaded as a PDF here.