This report delivers a broad view of Instagram community sizes and growth rates across 7 industries and 61 brands.


  • Growth rates for all of the industries hover between 5-7%, with snack foods being the only exception at nearly 11%.
  • Average posting volumes range from 4 per month in the snack food industry to as high as 62 in luxury fashion.
  • The industry average Instagram page fan count ranges from around 6,200 in children’s hospitals, to over 7 million in the luxury fashion category.

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