This report delivers a broad view of Instagram community sizes and growth rates across 61 brands in 7 industries.

Highlights

  • Growth rates for all of the industries hover between 6-7%, with snack foods being the only exception at 11%.
  • Average posting volumes range from 7/month in the snack food industry to as high as 71 in luxury fashion.
  • The industry average Instagram page fan count ranges from around 5,800 in children’s hospitals, to over 7 million in the luxury fashion category.

The full report is embedded below. You can download a PDF or PPT by clicking on the gear icon.