Zuum
  • Free Trial
  • Using Zuum
  • Plans & Pricing
  • Blog
  • Login
Select Page
Measuring Brand Impact on Facebook: Choosing the Right Metrics

Measuring Brand Impact on Facebook: Choosing the Right Metrics

by Doug Schumacher | Jan 19, 2017 | facebook, how2

There’s a lot more you can measure your Facebook content by than simply likes or engagements. In this article we’re going to look at why there’s a push for metrics beyond engagements, specific examples of metrics to use, and how to apply them. Social Media’s...
Facebook data: Public vs Private, Page vs Post. What you need to know.

Facebook data: Public vs Private, Page vs Post. What you need to know.

by Doug Schumacher | Nov 9, 2016 | facebook, how2

Summary Facebook offers a broad range of data types, and there’s often overlap in terminology. This article hopes to clarify things by explaining the following items. The difference between public and private data, and when you’re likely looking at each type. How page...
Create an impacting, free Facebook page report in 4 steps

Create an impacting, free Facebook page report in 4 steps

by Doug Schumacher | Oct 26, 2016 | facebook, how2

If you’ve ever had to explain to someone how the content on their Facebook page performs, you know it’s not the easiest thing to do. There are a lot of metrics, and a lot of potential variables for why things happened the way they did. Central to a good Facebook...
[VIDEO] How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts

[VIDEO] How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts

by Doug Schumacher | Oct 19, 2016 | facebook, how2

If you’re not familiar with Zuum’s new report structure, we’ve launched a series of professional-looking reports that can be downloaded and distributed immediately, or exported to PowerPoint where you can add custom commenting in a matter of minutes....
Zuum launches new, free Facebook page report

Zuum launches new, free Facebook page report

by Doug Schumacher | Oct 5, 2016 | facebook, how2, new feature

It’s been a busy but exciting time here at Zuum, with some big product developments to announce. For one, we’ve introduced a tool interface that’s been revamped and redesigned. To improve both navigability, readability of data, and just plain make...
How2: Measure your Facebook page performance

How2: Measure your Facebook page performance

by Doug Schumacher | Sep 28, 2016 | facebook, how2, video

With all the hype around shiny new social media apps like WhatsApp and Snapchat, it’s easy to overlook what’s been the dominant platform since the last days of MySpace. And while it may not still have the explosive growth of a network like Snapchat, the...
« Older Entries

Newsletter: Social Intel

Get notified of the latest social media trends reports published by Zuum.

Categories

alcohol apparel article automotive beauty benchmarks beverages campaign analysis Case Study conference consumer electronics cpg energy drinks entertainment event facebook fashion foods fruit juice google+ healthcare higher education holiday hospitals how2 instagram new feature pet foods pinterest politics press QSR report restaurants seasonal snack foods technical Top Ten top25 travel & tourism twitter Uncategorized video yogurt youtube

Recent Posts

  • Top Pet Food Brand Instagram Posts and Campaigns for October 2018
  • Top Travel & Tourism Instagram Campaigns for Summer of 2018
  • January 2018 Facebook page fan growth trends
  • 2017 Facebook fan growth trends for 58 brands in 7 industries
  • The 10 most engaging Facebook posts from energy drinks last month
  • About
  • Press
  • FAQ
  • Help
  • Contact
  • Privacy
  • Terms
  • Responsible Disclosure
  • © 2017 Zuum
  • Facebook
  • Twitter
  • Google
  • RSS

Designed by Elegant Themes | Powered by WordPress