by Doug Schumacher | Jan 19, 2017 | facebook, how2
There’s a lot more you can measure your Facebook content by than simply likes or engagements. In this article we’re going to look at why there’s a push for metrics beyond engagements, specific examples of metrics to use, and how to apply them. Social Media’s...
by Doug Schumacher | Nov 9, 2016 | facebook, how2
Summary Facebook offers a broad range of data types, and there’s often overlap in terminology. This article hopes to clarify things by explaining the following items. The difference between public and private data, and when you’re likely looking at each type. How page...
by Doug Schumacher | Oct 26, 2016 | facebook, how2
If you’ve ever had to explain to someone how the content on their Facebook page performs, you know it’s not the easiest thing to do. There are a lot of metrics, and a lot of potential variables for why things happened the way they did. Central to a good Facebook...
![[VIDEO] How2: Reading the Facebook Benchmark Report’s Brand Benchmark Charts](https://zuumsocial.com/wp-content/uploads/2016/10/How2-ReadingTheFBBenchmarkReport-BrandBenchmarks-1080x675.jpg)
by Doug Schumacher | Oct 19, 2016 | facebook, how2
If you’re not familiar with Zuum’s new report structure, we’ve launched a series of professional-looking reports that can be downloaded and distributed immediately, or exported to PowerPoint where you can add custom commenting in a matter of minutes....
by Doug Schumacher | Oct 5, 2016 | facebook, how2, new feature
It’s been a busy but exciting time here at Zuum, with some big product developments to announce. For one, we’ve introduced a tool interface that’s been revamped and redesigned. To improve both navigability, readability of data, and just plain make...
by Doug Schumacher | Sep 28, 2016 | facebook, how2, video
With all the hype around shiny new social media apps like WhatsApp and Snapchat, it’s easy to overlook what’s been the dominant platform since the last days of MySpace. And while it may not still have the explosive growth of a network like Snapchat, the...
