by Doug Schumacher | Apr 12, 2016 | apparel, automotive, beauty, benchmarks, beverages, consumer electronics, fashion, foods, healthcare, hospitals, instagram, report, snack foods, travel & tourism
This report delivers a broad view of Instagram community sizes and growth rates across 7 industries and 61 brands. Highlights Growth rates for all of the industries hover between 5-7%, with snack foods being the only exception at nearly 11%. Average posting volumes...
by Doug Schumacher | Mar 15, 2016 | automotive, beauty, benchmarks, beverages, consumer electronics, fashion, foods, healthcare, hospitals, instagram, report, snack foods, travel & tourism
This report delivers a broad view of Instagram community sizes and growth rates across 61 brands in 7 industries. Highlights Growth rates for all of the industries hover between 6-7%, with snack foods being the only exception at 11%. Average posting volumes range from...
by Doug Schumacher | Mar 8, 2016 | automotive, beauty, benchmarks, beverages, consumer electronics, cpg, facebook, fashion, foods, google+, healthcare, hospitals, instagram, pinterest, QSR, report, snack foods, travel & tourism, twitter, youtube
This report delivers a broad view of social media community sizes and growth rates across 7 industries and 61 brands. The average industry Facebook page fan count ranges from around 344,000 in children’s hospitals, to over 15 million in the snack food category. While...
by Amanda Sands | Feb 10, 2016 | automotive, campaign analysis
Now that 2015 has ended, it’s an opportunity to look back at some of the top campaigns from the auto industry from last year. You can get an idea of the major campaign themes used by looking at the Subject Explorer, Zuum’s view of the most frequent and most engaging...
by Doug Schumacher | Aug 14, 2015 | automotive, campaign analysis, facebook, instagram, report, twitter
This past July there were some social media campaigns in the luxury auto industry worth taking a closer look at. Below, in the Subject Explorer chart, you see the topics brands were posting on the most, and with the most engagement (see the legend at the bottom of...
by Doug Schumacher | Aug 4, 2015 | apparel, automotive, beauty, benchmarks, beverages, consumer electronics, cpg, energy drinks, facebook, fashion, foods, QSR, report, restaurants, snack foods, top25
In our post last month, “Ranking 25 of the most engaging brands on Facebook”, we introduced a new feature article we’ll have each month. A Facebook leaderboard full of stats on 25 of the most engaging brands online today. See how the content...
