by Doug Schumacher | Nov 2, 2016 | article, facebook
Confused about the different Facebook post metrics and what they mean about your posting quality? In this post you’ll learn the different metrics and how they relate to each other. You’ll also understand which of the metrics most relate to your posting goals, like...
by Doug Schumacher | Mar 21, 2016 | article, facebook, video
I have an article today in Social Media Examiner detailing ways to analyze Facebook video data. If you haven’t checked out the various video metrics in Facebook, they offer good insight into how the video performed relative to your engagement goals, as well as...
by Doug Schumacher | Feb 4, 2016 | algorithms, article, facebook
What happened? Facebook adjusted their News Feed algorithm this week, and apparently it’s a significant enough change to warrant a news update. Every time Facebook tweaks the News-Feed-algorithm-formerly-known-as-EdgeRank, people get concerned that their content is...
by Doug Schumacher | Oct 27, 2015 | article, press
My latest article for iMedia is out today, in which we look at some of the ways you can rapidly accelerate your social media expertise through assessing what other brands are doing. Here are the first two paragraphs, and then a link to the article: Savvy marketers...
