In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top children’s hospitals in the US for 2015. We’ll analyze 9 category leaders: St. Jude Children’s Research Hospital, Boston Children’s Hospital, Nationwide Children’s Hospital, Children’s Hospital of Philadelphia, Children’s Hospital of Pittsburgh at UPMC, Cook Children’s, Dayton Children’s Hospital, Akron Children’s Hospital, UH Rainbow Babies and Children.


  • Facebook is the leading network for fan count, with 76% of the average fan count.
  • Instagram experienced the most growth at 105%.
  • Facebook is also the leading network for engagement, with 96% of the average engagement.
  • Brands are posting primarily on Twitter, with 58% of posts going to the network.

The full report is embedded below. You can download a PDF or PPT by clicking on the gear icon.