Summer is the big travel and tourism season. So now that summer is over, let's take a look at some of the top campaigns on Instagram for the summer of 2018. There were a lot of interesting campaigns during this summer season, and it wasn't easy isolating this down to...read more
The January edition of our Social Intel report on monthly Facebook fan growth rate averages. (You can download a PDF of the report here) [Get these reports delivered to you. Subscribe to Zuum's Social Intel.] Here are some highlights from this month's report: 16 of 58...read more
There are a lot of metrics that can be used for benchmarks in social media. And while most experts would justifiably hold engagement or post-impression metrics as more indicative a program's success, building a sizable fan base does offer good benefits. (You can...read more
If the sum of a brand's content works to define the brand's personality, then this is an interesting look into how an industry carves out a certain niche, as well as how brands try to differentiate themselves within that niche. Looking at the Facebook posts (below at...read more
If you read our post last week on the most shared Facebook posts from TV shows, you'll see a similar theme. Video is making a big impact on Facebook. This week's list is also for the month of July. The brands analyzed include Chanel, Louis Vuitton, Dolce & Gabbana,...read more
With July the month of Comic-Con, it's no surprise that much of the top content is based around such a media-intensive event. Tying into an event so well-covered can only increase your chances for content success. What might be a little more surprising is that in our...read more
Comic-Con is a big opportunity for many entertainment properties. A place where fans gather in a density found in few other events. We looked at ten top drama shows to see who posted leading up to, during and just after Comic-Con to see who leveraged the event most...read more
If you’re in the business of social media or content marketing, then you know the importance of understanding how your performance compares to other brands. This report will show you exactly that. Using the major benchmarks for comparing social media performance, it...read more
I've been a fan of Texas Tourism advertising for years, across various media channels. And of course, it doesn't hurt that the state has good branding and a lot of things to do. The social portion of their #getoutside campaign fits in well with the recent movement...read more
For some brands, the idea of a spokesperson is a little limiting. Enter the #facilitydog campaign, from Cook Children's Hospital. If the role of marketing for a children's hospital is to deliver a sense of warmth and empathy, this campaign hits the bulls-eye. For it's...read more
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