How Zuum Works

The videos below will give you a better understanding of the type of analysis you can do with Zuum.

In 60 Seconds: Create a Social Media Benchmarking Report

You’ll be amazed at how easily you can create an impressive social media Benchmarking Report with Zuum.

Product Guide: Benchmarking Your Brand

Determine how your brand ranks against your competitors across numerous KPIs and social networks.

Product Guide: Campaign Performance Analysis

What the top campaigns are, and how they performed.

User Guide: General Product Features and Functionality

A downloadable slideshow that covers navigation & functionality, adding proprietary data sources, downloading and exporting data, automated reporting setup, and admin and configuration.

Data Definitions

A complete list of all formulas used throughout Zuum.

Zuum Overview

An overview of Zuum’s reporting capabilities, including competitive benchmarking, content and campaign analysis, and influencer behavior analysis. Reporting extends across Facebook, Twitter, YouTube, Google+, Instagram, Pinterest and LinkedIn.