Summary Facebook offers a broad range of data types, and there’s often overlap in terminology. This article hopes to clarify things by explaining the following items. The difference between public and private data, and when you’re likely looking at each type. How page...read more
Confused about the different Facebook post metrics and what they mean about your posting quality? In this post you’ll learn the different metrics and how they relate to each other. You’ll also understand which of the metrics most relate to your posting goals, like...read more
If you’ve ever had to explain to someone how the content on their Facebook page performs, you know it’s not the easiest thing to do. There are a lot of metrics, and a lot of potential variables for why things happened the way they did. Central to a good Facebook...read more
If you're not familiar with Zuum's new report structure, we've launched a series of professional-looking reports that can be downloaded and distributed immediately, or exported to PowerPoint where you can add custom commenting in a matter of minutes. And then...read more
Instagram is exploding. Projected 15% growth this year, compared to 3% for social media overall. In hitting 400 million users, it just surpassed Twitter and is growing faster than Facebook did after 5 years. For many brands, Instagram is now their 2nd most important...read more
It's been a busy but exciting time here at Zuum, with some big product developments to announce. For one, we've introduced a tool interface that's been revamped and redesigned. To improve both navigability, readability of data, and just plain make everything look...read more
With all the hype around shiny new social media apps like WhatsApp and Snapchat, it's easy to overlook what's been the dominant platform since the last days of MySpace. And while it may not still have the explosive growth of a network like Snapchat, the user base of...read more
Creating a social media report doesn’t have to take hours of painstakingly pulling data and assembling charts. With Zuum’s new Facebook, Twitter and Instagram custom-yet-instant reports, creating a social media report breaks down into 5 steps. Export one of Zuum’s...read more
In the name of democracy and inclusiveness, I felt we should include Gary Johnson and Jill Stein in this week's analysis. This week, we're looking at data from Sep 5-11. Like previous weeks, we'll start by taking a look at the total fan counts for each candidate. To...read more
In week two of tracking the two leading 2016 election candidates, we'll revisit the same data sets we reviewed in last week's political social media analysis. This is for the following week, Aug 29 - Sep 4. To start, let's take a look at fan growth rates. This week...read more
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