Instagram is exploding. Projected 15% growth this year, compared to 3% for social media overall. In hitting 400 million users, it just surpassed Twitter and is growing faster than Facebook did after 5 years. For many brands, Instagram is now their 2nd most important...read more
It's been a busy but exciting time here at Zuum, with some big product developments to announce. For one, we've introduced a tool interface that's been revamped and redesigned. To improve both navigability, readability of data, and just plain make everything look...read more
With all the hype around shiny new social media apps like WhatsApp and Snapchat, it's easy to overlook what's been the dominant platform since the last days of MySpace. And while it may not still have the explosive growth of a network like Snapchat, the user base of...read more
Creating a social media report doesn’t have to take hours of painstakingly pulling data and assembling charts. With Zuum’s new Facebook, Twitter and Instagram custom-yet-instant reports, creating a social media report breaks down into 5 steps. Export one of Zuum’s...read more
In the name of democracy and inclusiveness, I felt we should include Gary Johnson and Jill Stein in this week's analysis. This week, we're looking at data from Sep 5-11. Like previous weeks, we'll start by taking a look at the total fan counts for each candidate. To...read more
In week two of tracking the two leading 2016 election candidates, we'll revisit the same data sets we reviewed in last week's political social media analysis. This is for the following week, Aug 29 - Sep 4. To start, let's take a look at fan growth rates. This week...read more
This week we’re launching a series of articles on the 2016 presidential election. Our goal is to track the performance of the two leading candidate’s activities across the 3 largest consumer social media networks in the US. Facebook, Twitter and Instagram. We’ll be...read more
Throughout the last year, Calvin Klein has been running the #mycalvins campaign. The campaign primarily features countless celebrity spokespeople rocking Calvin Klein’s signature underwear line in a variety of environments and settings. Essentially, CK wants to be THE...read more
For the first time, Reese’s is tapping into the Summer Olympics for a new marketing campaign. In an interesting twist, it features Winter Olympics gold medalist Lindsey Vonn. The campaign features Vonn attempting various Summer Olympic events such as archery,...read more
This week’s campaign is from Sabra, makers of hummus and other dips. It’s a smart campaign from a fast-growing consumer packaged goods (CPG) product. The campaign’s theme is The Unofficial Meal, a phrase stated throughout the videos that appear to be pulls from the TV...read more
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