‘Tis the season for looking back at the past year of social media activities. And looking back at 2016, we’ve analyzed 18 different campaigns over the past year.
Here’s a summary of the industries they’re in. Snack foods, soft drinks, fashion, tequila, automotive, consumer electronics, energy drinks, healthcare, tequila, and tourism.
And there are some real highlights. Heavy video use by Pepsi. In multiple campaigns. Armani’s profile of 5 people doing interesting things and who happen to also be beautiful. Oreo’s WonderVault installations around NYC. Dr Pepper’s Batman vs Superman. And Reece’s snack olympics with Linsey Vonn.
Overall, a lot of nice work. And each a lesson in what’s working, or isn’t working, for other brands.
So learn some valuable lessons at someone else’s expense, and dig into what these brands did and how it performed. The campaigns are linked below.