Report: What CPG Energy Drinks Are Doing In Social Media

Energy drinks have long been innovators in the content marketing space. So it’s enlightening to check out the posting habits, engagement levels, and themes of the top campaigns in this industry. In this report, we’ll analyze 5 category leaders. Red Bull, Monster Energy, Burn Energy, Rockstar Energy and 5-hour Energy.

Report Highlights

  • Exceptionally high volume of posting on YouTube, led by Red Bull’s 98 videos posted in the month of February.
  • While Facebook has more than 75% of the total fan count, fan growth rate on Facebook is significantly lower than every other network.
  • Despite having about 7% of the fans that Facebook does, Instagram averaged more than 5x the engagements generated by content than Facebook.

Fashion Events & Social Media :: 4 Campaigns Analyzed

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.

  • Instagram is the dominant social network for live fashion events
  • Only 1 of the 4 campaigns included posting to Facebook
  • Posting for each brand is scheduled around their live fashion show

3 Soft Drink Social Media Campaigns Analyzed

A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.

Report Highlights

  • Each campaign had a different social network drive the bulk of the engagement.
  • Each campaign employed a tactic for generating audience participation.
  • Twitter is the network with the highest posting volume in each campaign.
  • Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
  • Facebook is the dominant network for reach, with over 92% of the average fan count.

Instagram vs Facebook vs Twitter

A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

Report Highlights

  • Red Bull posted over half the content, and generated more than 55% of the total engagements.
  • Red Bull posted 574 times during October.
  • Coca-cola only posted 39 times.
  • Coca-cola’s engagement rate is more than 3x the average among all brands.
  • Oreo had the most equally-distributed posting volume across all 3 networks. And the 2nd highest engagement rate.

How Tourism DMOs Are Using Instagram

One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.

Request a Free Trial

* These fields are required.

Or request it by email

Request a Free Trial

Newsletter: Social Intel

Get notified of the latest social media trends reports published by Zuum.


Customer Support

Press and other inquiries


+1 (424) 254-9886

9415 Culver Boulevard
Culver City, CA


* These fields are required.