Fashion Events & Social Media :: 4 Campaigns Analyzed

How does a fashion brand leverage a major industry event? This report analyzes the content strategies and tactics of four major luxury fashion brands during Milan Fashion Week. The following slides will reveal details about each brand’s posting calendar, social networks employed, engagement levels generated and the posts that made the biggest impact.

  • Instagram is the dominant social network for live fashion events
  • Only 1 of the 4 campaigns included posting to Facebook
  • Posting for each brand is scheduled around their live fashion show

3 Soft Drink Social Media Campaigns Analyzed

A look at the campaigns major CPG soft drink companies are running on Facebook, Twitter and Instagram. Brands in report are Coca-cola, Pepsi, Mountain Dew, Sprite, Dr Pepper and Fanta.

Report Highlights

  • Each campaign had a different social network drive the bulk of the engagement.
  • Each campaign employed a tactic for generating audience participation.
  • Twitter is the network with the highest posting volume in each campaign.
  • Twitter, despite having lower fan counts than the corresponding Facebook pages, delivered more engagements on 2 of the 3 campaigns.
  • Facebook is the dominant network for reach, with over 92% of the average fan count.

Instagram vs Facebook vs Twitter

A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

Report Highlights

  • Red Bull posted over half the content, and generated more than 55% of the total engagements.
  • Red Bull posted 574 times during October.
  • Coca-cola only posted 39 times.
  • Coca-cola’s engagement rate is more than 3x the average among all brands.
  • Oreo had the most equally-distributed posting volume across all 3 networks. And the 2nd highest engagement rate.

How Tourism DMOs Are Using Instagram

One of the more popular reports we publish are benchmarking reports. As every industry is different, it’s interesting to see how KPIs like fan counts and engagement rates track across different industries, as well as across brands within the same industry.
This report takes a look at 5 major industries: Snack Foods, Fashion Retail, Pet Food, Luxury Auto and QSR Restaurants, assessing each on two major social media KPIs. Fan count, and engagement rate. The networks they are analyzed on include Facebook, Twitter, YouTube, Instagram, Google Plus and Pinterest.

Luxury Fashion: 3 Social Media Campaigns from September

Luxury fashion brands play well with social media. With social media becoming more and more visually-driven, it’s put this category in an even better position to maximize impact with highly graphic content.

This report takes a look at 3 of the more prominent campaigns that ran during the month of September, 2014. The brands analyzed are Burberry, Louis Vuitton, Chanel, Dior, Versace, Gucci, Armani, Dolce & Gabbana and Calvin Klein.

Key Takeaways

  • Numerous campaign themes evident within a single month.
  • Industry is trying a range of messaging tactics: branded content, product launches, event coverage, publicity.
  • Network performance varies greatly, with Facebook offering reach, and Instagram high engagement levels.

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